Smartphone Apps: Smart Marketing Or Fad?
It seems that smartphone apps are making a big play. They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing....
View ArticleWhy Not Blog Marketing?
I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog...
View ArticleWhat Is Mobile Marketing?
This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any...
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Get Creative With QR Codes
A QR code is a special scannable icon that you can put on your store window, a sign, a flyer or brochure, or a print ad. The icon is designed to allow mobile phone users to scan the graphic, which...
View Article3 Ways Push Notifications Bring You Business
One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. A push notification is a message you can send...
View ArticleEnhance Your Social Media With Mobile Marketing
Mobile phones and other handheld devices have made social media more accessible to more people more often. In other words, you don’t have to sit at your computer all day long to engage with your...
View ArticleSmartphone Marketing Is On The Rise
You know how I feel about mobile marketing. It’s here and it’s time to start using it. Well, a recent report indicates that Smartphone click traffic has gone up 105% year over year. The same study...
View ArticleCyber Monday Rules – Again
Each year online sales go up from the previous year on the Internet’s biggest shopping day, affectionately called “Cyber Monday.” That was this past Monday, and guess what? Sales went up again....
View ArticleGoogle+ Is Going Mobile
Google announced last week that several improvements were rolled out to the Google+ platform. Many of the improvements have to do with Android, Events, and mobile phones. Here are a few of the...
View ArticleFacebook Nearby: Another Reason To Have A Facebook Page
If you still haven’t gone to the lengths of getting a Facebook page for your business, allow me to give you one more reason to go for it – Facebook Nearby. Facebook Nearby is a feature designed for...
View ArticleWhen Social Comes To Your Automobile
There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of...
View ArticleGrowing Your List With Smartphones
Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. For the better. Constant Contact has two free apps to help you grow your list to smartphone users....
View ArticleWill Yahoo! Screw Up Tumblr?
USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” People who have followed Yahoo! around for the past decade understand...
View Article5 Ways To Improve Mobile Responsiveness
There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have...
View ArticleGet Ready For The Mobile Marketing Explosion
Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since...
View ArticleWhy Social Media Advertising Is On The Rise
Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from...
View Article5 Ways Analytics Are Important To Your Local Business
If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important...
View ArticleWhy Tablets Are The Future Of Marketing
Can you imagine a time when most people have tablet computers but no desktops or laptops? According to one survey, the majority of people who own computers would give up their laptop for a tablet....
View ArticleWhat Should You Make Of Flipagram?
People love to show off. They love to show off their families. And they love video. That’s why Flipagram is promising to be a popular new smartphone app that allows users to make short videos using...
View ArticleIs It Time To Ditch The QR Code?
If you know what a QR code is, kudos to you. Many people still don’t know. Many business owners, the people who should know, still don’t know. Which means a good idea is still sitting on the park...
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